Proper West

Who is the local SEO experts in Brisbane and what exactly is local SEO anyway?

This is the art and the science of promoting the website of a, usually small, local business in Brisbane to the top spot in Google for their relevant, targeted keyword phrases.

This is done using the following specific tactics:

Link building: Participating in forums and including a link back to the website being promoted in the signature is a good way to achieve this. Also using various social media web 2.0 sites as will be described in detail below.

The ideal goal here is to create such great, useful content on your website that people from other websites want to link to it, thus providing you with free, contextual backlinks with no extra effort aside from writing the original content in the first place.

Things to avoid in this category would be paid, spammy, reciprocal links which may or may not be somewhat effective in the short run, but disastrous and counter productive in the long run.

Social Media Web 2.0: These include websites such as Facebook, Vox, Multiply, etc where you can post blogs of your own and upload text content, photos and videos all of which can link back to your site as well as provide internal traffic themselves.

Just as important though a bit different in nature are sites such as Twitter, Indenti, et al that provide more of a brief ‘tweet’ or status update usually in 140 characters or less. Once again able to generate backlinks to your website and more importantly can be set up to promote your site through branding and building customer relationships.

Video: YouTube is second only to Google itself (who owns the service now by the way) in terms of traffic and searches so this is a key component to this sort of marketing. Uploading and promoting videos describing you or your service can generate a lot of targeted leads for your business.

That is how SEO Experts Brisbane gets the edge in SEO strategies.

Small businesses definitely do not have much budget for marketing, promotion, and advertising. Luckily, there are affordable solutions where a business can reach more consumers like search engine optimization. SEO services would be very helpful to small businesses that operate mainly online. Here are some facts to prove the importance of small business SEO services.

Small Business SEO Can Help You Reach Billions of Internet Users

The internet has proved to be a nice tool that can make the search for products and services much easier. Consumers know this and billions of consumers worldwide go to search engines like Google, Yahoo, and MSN for any product or service that they need. The affordable small business SEO services can help you be found by these consumers by helping your website get a spot in search results.

Getting a Spot Is Not Enough – SEO for a Higher Ranking

However, getting a spot in Google and Yahoo is not enough. This is due to the fact that 90% of users do not click the “next” tab and visit only the websites listed on the first page.

There are 10 websites that can be organically listed on the first page of search engines especially Google. You will notice that aside from the 10 search results, there are additional websites on the top and right-hand side of the page. These are the ones that have paid to get on the first page of the results through Pay Per Click.

Just Appearing in the First Page is Also Not Enough

While 90% of internet users do not go to the next pages of search results, a large part of the 10% does not go to the bottom of the first page. This means that websites from the 5th to 10th spot do not get as many clicks as the first four websites. Statistics show that the website on the first spot of the search result’s page gets 42.1% of clicks. The other nine websites get to share the remaining 57.9 with the latter 6 websites getting less than 5% clicks. The third and fourth website gets 6% to 8% of clicks. The difference is great and SEO services can help you reach the top spot on search results for keywords that are related to your small business.

SEO vs. Paid Advertisement on Search Engines

The paid advertisements are placed above the top 10 websites so why not just use the Pay Per Click service instead of paying for small business SEO? Ironically, paid advertisements get around 3% clicks. This is very close to the number of clicks that a 9th or 10th website on the first page gets. One of the reasons for this is that they are labeled as paid advertisements and consumers know this, so small business SEO is better than paying the search engines.

In this digital age, it is essential to bring a lot of traffic to your website. Whether you host an eCommerce site or own a personal blog, you can benefit more when your page gets more clicks. One of the easiest ways to broaden your reach is by ranking high in search engines – especially Google.

As the years passed by, Google has changed its policies on how a page can rank on the results. SEO or search engine optimization became an essential part of any digital organization. If you want to make your mark, you need to use SEO.

Because of that, many businesses turned to SEO. Many companies also began their SEO agencies. With the number of options, it would be hard to determine which SEO company would deliver actual results. However, there are award-winning SEO agencies that can objectively be considered the best in their field.

Murmur Group

The first one would be the Murmur Group. While this team is recent, it has already achieved numerous awards from different award-giving bodies since 2019. From consecutive nominations and wins in SEMRush to gold and silver wins in W3 Global Awards, this digital marketing agency has proved that they are one of the best SEO services in Australia. They have over ten awards and more than twenty nominations.

Aside from that, they also come with a portfolio of satisfied clients and customers. While most of their clients are from the beauty industry, they also dabble in various industries. With their effective digital strategies, there is evidence of a return of investment (ROI) for each project that they held. With both industry professionals and clients providing high ratings, Murmur Group has shown effective SEO service and digital marketing strategies time after time.

First Page

First Page is another one of the best SEO services in Australia. Like Murmur Group, they have also garnered numerous awards since 2018. They managed to get wins and nominations from CMA, The Drum, Asia eCommerce, and TopSEOs. While these awards are prestigious, this SEO agency has also provided testimonials of satisfied clients.

First Page had covered various industries and had worked with both small businesses and large corporations. Since they offer both local and international SEO services, this agency has a greater reach than most SEO companies. Their marketing strategies have also worked, and they have received numerous positive reviews on Google.

While awards are not everything there is to a company, choosing an awarded company ensures a quality standard. This means that the SEO projects that you will have will produce actual results. While some SEO companies give flowery words, it might be hard to determine which ones will give numbers. Aside from previous awards, looking at previous projects and client testimonials is equally important. With both awards and testimonials, one can conclude the legitimacy and productivity of a specific SEO agency.